Home » UPG Takes On Two Projects From SHTA

UPG Takes On Two Projects From SHTA

Original article – The Daily Herald – November 29th, 2016

ROTTEdaily-herald-logoRDAM–Unleashed Potential Group (UPG), consisting of highly-motivated students and young professionals hailing from the Windward Islands, recently has agreed to work with St. Maarten Hospitality and Trade Association (SHTA) on two projects: the Cruise Conversion Programme aimed at getting more cruise passengers to return to St. Maarten as stay-over tourists, as well as SHTA’s branding programme for St. Maarten.

SHTA took notice of UPG, an initiative of a group of students and young professionals, mostly from St. Maarten, living in the Netherlands. The group offered to provide assistance and know-how “back home” with the execution of social and economic projects, without commercial benefit. SHTA asked UPG to assist with both the Cruise Conversion Programme and the Branding programme, to come up with a solid analysis, advice and action plans on how to assist SHTA and the other stakeholders on the island in the successful execution of these two strategic initiatives.

Read further on The Daily Herald newspaper original article: https://www.thedailyherald.sx/islands/61910-upg-takes-on-two-projects-for-shta


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