THE HAGUE–A website that focuses on year-round tourism-related activities in St. Maarten is the latest initiative of Unleashed Potential Group (UPG), a group of enthusiastic Windward Islands students and young professionals in the Netherlands.
The Facebook page @365sxm has just been started, but already it is generating much traffic and has received more than 1,800 likes in the last two weeks, according to UPG. Also the website www.365sxm.com, which is online and still under construction to add more functionality, has received a lot of positive feedback. This is one of the first tangible results of the efforts of UPG’s team, which wants to help develop St. Maarten.
The website, part of the branding project for destination St. Maarten that UPG has been working on since November last year, is developed in cooperation with a number of experienced people residing on the island.The concept is to have a digital calendar with year-round activities that visitors and locals can consult. Also, the functionality of digital interactive maps, indexes and pointers to the local economy will be part of the website.UPG wants to give the site even more content by working together with local sports organisations with the aim to organise sports activities, such as attracting professional sports teams to St. Maarten, tournaments, trainings and meetings. This would in turn generate more visitors and spending on the island, and thus contribute to the local economy.
The website will include a new concept, the Choice Awards, a public nomination and election of a large range of categories, like the favourite establishments and persons working in the service and hospitality sector. Examples are the favourite restaurants, bars, taxi drivers and barbers in St. Maarten. The candidates will be nominated and voted on by the general public.“The idea is to have a low threshold, a bottom-up approach, by the public for the public.
Through these awards we want to promote the local economy and dedicate special attention to the people working in the sector,” UPG stated. The Choice Awards will be launched on February 1.